MacDon Industries, world leaders in the technology, innovation and manufacturing of high quality, high performance harvesting equipment, have recently announced their ambitions for entering the European market by opening a European office. To upscale and accelerate these ambitions, MacDon have selected Broekman Logistics as their prime partner for logistics and assembly services in Europe.
Solid partnerships for European expansion
Benedikt von Riedesel, General Manager MacDon Europe, explains; “As we see a growing demand for our high-performance products across the continent, we want to focus on our core business, the sales and support of our products to customers in Europe. That is why we have chosen Broekman Logistics as competent partner to completely take over warehousing, distribution and final assembly of our products in Europe. Broekman Logistics are specialised in market segments which require complex solutions, and they are experienced in the final assembly of agricultural equipment. Our partnership will thus include forwarding, storage, final assembly, transportation to our end customers as well as dealing with all customs affairs”.
Strategic location for Assembly and Customisation in accordance with end clients’ needs
“What we offer to MacDon perfectly fits our recently launched BLUE4C-concept for warehousing and distribution”, according to Willem Jan van Amersfoort, Managing Director of Warehousing & Distribution. “We offer capacity at strategic locations in the key logistics hubs of Europe; Port of Rotterdam area and Limburg, combined with the ability to perform the final assembly of the products according to the demands of MacDon’s customers. Our strategy to focus on particular market segments which require complex logistics solutions, such as agricultural & construction machinery, clearly pays off”
“MacDon’s decision to set up a dedicated European distribution structure is the logical solution to the noticeably growing demand in European markets. Broekman Logistics have a proven track-record in offering total supply chain solutions and assembly of machinery. This makes us highly confident that with this partnership, we can accelerate our European market expansion and meet the demands of European farmers, providing them with our next level harvesting technology”, adds von Riedesel.
