Over the past decades, Asian producers have shifted their operations, Ma observes. “This transition began in Japan, then you saw it in Korea, and now in China. It’s no longer the case that production only happens in those countries, but as our longstanding collaboration with Kubota shows, performing technical assembly here for products destined for the European market works very well.”
And not without reason: it costs a lot of money to ship fully assembled products to Europe, aside from the fact that as a manufacturer, you also want to be able to respond quickly and proactively to local developments in various European countries. “We have a large stock of parts and can assemble machines, paint them, and handle distribution. We can supplement this with local customer services and maintaining a stock of spare parts.”
